Filed to - We really have no idea what we're doing...have some throwback stuff. You idiots go nuts for nostalgia, right?

"HammerheadFistpunch" (hammerheadfistpunch)
08/16/2018 at 11:25 • Filed to: lets no places

Toyota...why you so good at making cars, and !!!error: Indecipherable SUB-paragraph formatting!!!

The concept is okay, but the execution is so...how do I say this...run past the committee so many times its got knee problems now.

DISCUSSION (17)

His Stigness > HammerheadFistpunch
08/16/2018 at 11:35

What happened to having ads ABOUT THE CAR???? Is this kind of crap really what marketing agencies think actually sell shit?

KingT- 60% of the time, it works every time > HammerheadFistpunch
08/16/2018 at 11:35

WHY do they even BOTHER marketing a Tacoma, Tundra or 4Runner in the first place?

Those things practically sell themselves right off the showroom floor.

HammerheadFistpunch > His Stigness
08/16/2018 at 11:37

my guess of the process is that it went something like this:

Toyota exec - We should some throwback stuff, maybe with chuck norris

Marketing agency - whatever, you pay the bills. its an amazing idea, but lets try it this way so it looks good

Toyota exec - cool I just need to show it to 30 groups and get their buyoff

* 30 meetings and hundreds of changes later*

Marketing agency - *dies inside* here’s the end result. Enjoy.

Toyota Exec - My ideas are so good!

HammerheadFistpunch > KingT- 60% of the time, it works every time
08/16/2018 at 11:39

my guess is they are finally starting to feel the sting of the colorado and upcoming ranger. Or at least they want to pull the light away from Ford as they get ramped up on the Ranger.

Im with his stigness though, just sell the truck.

His Stigness > HammerheadFistpunch
08/16/2018 at 11:51

I figured it would be the other way around. I imagine that it was the marketing agency that Cadillac uses that convinced them to move to New York because HIP!

HammerheadFistpunch > His Stigness
08/16/2018 at 11:56

Agencies are pushovers, they do whatever the money...er...client wants.

vicali > HammerheadFistpunch
08/16/2018 at 11:56

Needs more Crumpy and Scotty..

HammerheadFistpunch > vicali
08/16/2018 at 11:58

damn straight .

davesaddiction @ opposite-lock.com > HammerheadFistpunch
08/16/2018 at 12:05

Let’s review:

- guys who like football buy them
- it can do donuts
- it can drive fast on a very flat, very smooth gravel road
- it call pull a 120 lb man
- it looks good in low-light
- it can carry many full-size mattresses
- it would make a very fine tree house
- it looks good on a stage
- it floats (maybe?)
- it has doors that open
- old ladies like it

Sold!

KingT- 60% of the time, it works every time > His Stigness
08/16/2018 at 12:15

Seriously, Just do a simple ad showing how the Truck is “go anywhere, Do anything”

https://www.ispot.tv/ad/wHSd/2017-toyota-tacoma-welcome-to-the-brotherhood

DipodomysDeserti > HammerheadFistpunch
08/16/2018 at 12:16

It’s like beer. No matter how terrible the advertising, people are still going to buy them.

Gerry197 > HammerheadFistpunch
08/16/2018 at 12:44

Maybe they had a deal with Chuck Norris and he didn’t pair well with a Corolla?

CobraJoe > HammerheadFistpunch
08/16/2018 at 12:47

Eh, better than those nissan commercials that showed the frontier doing heroic things without the tongue in cheek chuck norris reference.

HammerheadFistpunch > CobraJoe
08/16/2018 at 12:55

is it though? Having chuck in there just makes it more cringy that they wrangled him in for this role.

CobraJoe > HammerheadFistpunch
08/16/2018 at 13:27

Yeah, that chuck norris commercial is better than this:

Kinja'd!!!

But both are still better than the chevy “Aluminum sucks” type of commercials.

VCeXpedition > HammerheadFistpunch
08/16/2018 at 14:02

This, in my experience, is remarkably accurate. Except it’s 35 meetings and they don’t matter because in the end they do what the executive wants. Thank you Saachi & Saachi.

SilentButNotReallyDeadly...killed by G/O Media > KingT- 60% of the time, it works every time
08/16/2018 at 18:26

Because there’s this far more sophisticated mid size trucklet called the Ranger that’s about to be launched. And it foreshadows a wagon version that you may either call Everest or Bronco (no-one is very sure).

I may not like the Ranger much...mostly because you can’t see out of it...but it is a much better handling rig than a Hilux and given the Tacoma has a chassis and suspension development thats not exactly up to date even by current Hilux standards...Toyota US should be worried.